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Video Respond!




From the video above, ABOUT US are one of the important pages that MUST be available in any eCommerce website. What are the 2 main objectives of having ABOUT US page, from the customers point of view?

List and discuss among your peers ( in here, of course! ) what are the other 5 important page(s) to be available?

~ by ecommerce202 on January 13, 2008.

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22 Responses to “Video Respond!”

  1.   Kiwi Says:

    I love such “study youtube”… cool man…
    i learned from it… Thank for my smart lecturer… Ms.Saleena… :P

  2.   Kiwi Says:

    6 important pages must to be available…

    1. About Us
    2. Contact Us
    3. Site Map
    4. Why Buy From Us
    5. Legal Info
    6. Testimonial

  3.   ivonholy Says:

    As a customer it is important for me to read about us in eCommerce website so that i can know the background of the company therefor i have confidence to shop or doing business with the company.

  4.   winaun Says:

    First Blood..

    The 2 main objective of having ABOUT US page are:

    Firstly, is basically introducing yourself and your company to your potential customers. It may consist of how or when your company is set up or even what inspired yourself to start this company. Be more open and let your visitor embrace you.

    Secondly, when visitors knows more about you, they will have a certain trust built into them towards you. This will potentially enable them to buy more from you.

    Erm… as for your second question stating: List and discuss among your peers ( in here, of course! ) what are the other 5 important page(s) to be available?

    i don’t really get this question as youre asking what are the other 5 important pages to be available.

    It is already stated that they are:
    Contact Us
    Site Map
    Why Buy From Us
    Legal Info
    Testimonial

    Anyhow rather then leaving my answer blank i’ll assume that you were asking for us to discuss about the importance of the other 5 important pages:

    Contact Us
    It states your phone number and physical address. This will enable your customers to have assurance towards your product. Also posting specific times for yourself to receive call as stated in the video does organised your work a whole lot better.

    Site Map
    Most definately is your most important part of getting notice. Making sure your website appear in search engines front pages, can assure yourself with a free and powerfull advertisement.

    Why Buy From Us
    This page mainly states…. well.. why buy from us says it all i guess. It will show how your product is different or unique or have some sort of advantage compared with rivaling companies.

    Legal Information
    They com under the form of Terms & Conditions and Privacy Statement. It basically states legal documentation approved by genuine lawyers. This page doesnt really have any market attraction or advantage, however it is considered a must or else the federal law of the court can arrest you for open an illegal business.

    Testimonials
    These are comments posted by customers that already have bought your product. Usually a positive comments will increase your reputation as they are prove of customer satisfactory.

    There…. im done
    bb

  5.   jake Says:

    TO have to have all our products online,The two main objectives of having the “ABOUT US” page has to include,Whats your company all about & Be open and let the customers to know about your company then they might buy from you
    The other 6 important page(S)
    1)First “About Us”
    2)Contact us
    3)Site Map
    4)Why buy from us
    5)Legal information
    6)Testimonials

  6.   p0tenz Says:

    About the 1 of the important pages that must have in my eCommerce website is About Us. the 2 objectives is to shows that your company all about and tell them something about yourself and your company. This is because the customers need to know a little bit more about your company and you.

    the other 5 that available in eCommerce website is Contact Us. Whereby you need to leave down your telephone number and email address. The most important is the time of visit.

    the 3rd is site map which is a good search engines. this can help your officer too.

    the 4th is why buy from us which is a common page that explain why buy from us ? if we can explain that, more people will buy from us. this is some kind of a long term strategy. last is what do we offer.

    the 5th is legal info which contains terms and condition and privacy policy which is also important that explain your company although is boring.

    the last but not least is testimonials. the main objective is to proof your deliver is successful and fast to gain trust from customers. and you can also put something to make your customers feel about you

  7.   Chan Kian Loong Says:

    There are 6 main important pages that we need to include in our e-commerce website which are:

    (a) About Us
    In this page we need to answer this few question such as:

    -who are you?

    -what story are you going to talk about in this e-commerce website? and;

    -what’s our company all about?

    Basically, this page is to make your consumers have confidence in your company via online.

    (b)Contact Us
    This page however is to give information to all our consumers on how to contact us whenever they have any problems regarding your company’s products. These are some information that are needed to include in this page:

    -Where are you?

    -How to get hold on you?

    -Telephone number,

    -Email address,

    -Physical address, and;

    -Operating time of your company.

    (c)Site Map
    By using SEO to make your website easily found through search engine.

    SEO-This is using the content of a website and the website itself and making it the best possible way of the website to be found on search engines like google, yahoo, msn etc.

    germworks.net/blog/2007/02/11/web-jargon-explained/

    (d)Why Buy From Us
    We have to give reasons why the consumers should buy our product instead of others like we provide better services such as free delivery, guarantees,price match and free returns since if we depends only on our price and quality of our products, it will not be good for business in the long-term.

    (e)Legal Information
    In this page we should have include terms&conditions,prophecy statement and also proves you that you are officially a new accountant.

    (f)Testimonials
    Comments from your previous consumers about our products. This will proof to the shoppers that they can expect a good level of service and benefits from your company,thus,improving their trust in our products.

    P.S. Correct me if I’m wrong. Thanks!
    from :62515

  8.   Chan Kian Loong Says:

    sweat! first to answer…zzzz…

  9.   chenmei Says:

    2 main objectives of having ABOUT US page from the customer’s point of view:
    1) From the customer’s point of view, one of the main objectives of having ABOUT US page is it tells them something about the company. This will help to inspire customers’s confident.

    2) Other than that, ABOUT US also allow customers to like the company and buy a bit more by knowing a little bit about them.

    5 other important pages to be available in any ecommerce website:
    1) Contact us
    Basic informations like a clear telephone, e-mail address and physical address are a must for this contact us page. Besides that, it also tells customers the time you are available to receive calls. So, people will less likely to give you a call you when you are not there to answer their calls.

    2) Site map
    It is a vital and important page to have in an ecommerce website. Search engine has increases the chance of going through all your webpage effectively. Other than that,SEO(Search Engine Optimization) gets along well with site map as it helps to improve the volume and quality of traffic to a web site from search engines search results for targeted keywords.

    3) Why buy from us
    It basically tells your current or potential customers the reasons why they should buy from you. It is a practically good long term strategies for smaller ecommerce business.

    4) Legal information
    This is a page that consists legal information and is very essential information that really needs to be in an ecommerce website. The term and condition from it will definitely help to cover your back and the also the consumers.

    5) Testimonials
    Testimonial is like a proof to customers which is written by other customers of your company about your company that they(customers) can aspect an excellent service from your company, most important, to be able to trust your company. If the testimonials are about how other customers have benefited from buying from your business, potential customers may be able to then picture them self in a similar situation. This is an added advantage and free marketing advertisement to your company.

    (Above are my answers to the questions posted. Please do correct me if I am wrong. Thnx.)

  10.   Ong Joong Sern Says:

    ok,this youtube talk on the topic “About Us”.There are 6 main important pages that we need to include in our e-commerce website which are:

    1.)About Us
    the person say;
    -who are you?
    -what story are you going to talk about in this e-commerce website? and;
    -what’s our company all about?

    beside that,being illusive is not such of a good idea bulding your brain and know more about your company.

    2.)Contact us
    give information to all our consumers on how to contact us whenever they have any problems regarding your company’s products.

    For example which mention by the youtube guy;
    -Where are you?
    -How to get hold on you?
    -Telephone number,
    -Email address,
    -Physical address, and;
    -Operating time of your company.

    3.)Site Map
    A Site Map is good for search engine and also a search engine best friend.It help our SEO too.SEO is Search engine optimization,the process of improving the volume and quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.For example
    like google, yahoo, msn etc.

    4.)Why Buy From Us
    It is very useful and every E-commerce should have.If want make visitor should buy thing from us we better provide services such as free delivery, guarantees,price match and free returns since if we depends only on our price and quality of our products, it will not be good for business in the long-term.

    5.)Legal Information
    In this page we should have include terms&conditions,prophecy statement and also proves you that you are officially a new accountant.It also under the form of Terms & Conditions and Privacy Statement.

    6.)Testimonials
    Which comments from your customer about our products. This is the evidence to the buyer that they can expect a good level of service and benefits from your company and prove tat the thing that they buy safety delivery to them,thus,improving their trust in our products.

    ~~Let me know if i got anything wrong~~^^

  11.   ecommerce202 Says:

    all the posts comprises of each a complete answers!…good job everyone…bt what really happnd to the rest of our classmates yea?

  12.   ivonholy Says:

    1. About us!
    Who are we?, What is our story? And what is our company all about?
    For example; Story! We can talk about when we were formed, what we have achieved, we also can talk about branding here, remember that company organizations’ structure is also important to be introduced here. So, be open! Remember! The most important thing in business is honesty. ;p hehe
    2. Contact us!
    List in detail and clear about our address, email and phone numbers. Do not forget to explain our available time so people will know when they should contact us.
    3. Site map!
    This one is related with point 2, however a site map will increase the chance of our business to grow effectively. A site map is very important for search engines.
    4. Why buy from us!
    Give some explanations/reasons to get trust from the visitors/customers. There are some points we should state, for example, about what we can offer or about our services;
    • We offer the true price.
    • We are helpful experts.
    • We are a company that you can trust.
    • 100% save.
    • No interest.
    • and the quality of our product can be trusted.
    5. Legal information!
    This page is gonna be very boring, however we need to put two important points on this page:
    • Terms and conditions
    • Privacy policy
    Both of this will protect us and the customers. In real business, this will work like an agreement between us and the customer.
    6. Testimonials!
    Testimonial is a comment written by customers who are satisfied or dissatisfied from the business products and services. If most if the customers give good comments about the products and services surely the are a lot of customers who wants to buy the products because testimonials provide justification for purchasing or taking some action. Testimonial can cut company cost from advertistment.

  13.   mjphon Says:

    hmm..the 6 pages tat we shud include in our ecommerce website are:-
    1) About Us(to tell customers or consumers more about the company and the products they r trying to sell)
    2) Contact Us(tell the customers about how r they going to keep in touch with the company,normally with telephone,e-mail or fax)
    3) Site Map(Make your site to be easily seen by using the SEO)
    4) Why Buy From Us(gives the reasons why the customers should buy from us by telling them the good point such as free delivery,guarantee and the good quality of the products)
    5) Legal Info(provides the terms and conditions tat are applied)
    6) Testimonial(comments on the company from the previous customers so tat the next customer will noe how our company provides good services and products)

  14.   khongChoong Says:

    Mr.Tang Khong Choong Said ,

    Here are the 2 main objectives of having ABOUT US page from the customer’s point of view from what I have just heard from that bald headed foreign guy :D

    1) As he mention, the objectives of having ABOUT US page is basically introducing yourself to the world readers that spend their precious time viewing your blog. So I am sure the readers are curious and wanna know more about u. ABOUT US is the place where the reader can find out more about you. So you may write all the grandmother stories and some personal stuff that u feel to share with the world readers at your ABOUT US.
    2) Besides introducing yourself, you may also introduce your company and advertise on your company in order to let the consumer and visitors know more about your company therefore they would have more confident and trust on your company.

    As the fellar mention, there are also 5 other important pages needed to be available in any ecommerce website which is:

    Number 1 – Contact Us
    Basically, this page is to let our wonderful and glorious visitors and readers to know how to contact us. So a clear telephone number, email address, and physical address are must for the contact us page. Last but not least, let your visitors and readers know the time your available to receive calls or mails in order to give them the reply instantly.

    Number 2 – Site Map
    A site map is the search engine’s Best friend. While a properly designed website should allow visitors to navigate the entire site without using the site map, incorporating a site map gives users another means of locating pages. For this reason, each page listed in a site map is typically linked to the page it represents. This allows visitors to quickly jump to any section of a website listed in the site map.

    Number 3 – Why buy from us?
    In this page, you have to determine on what are the special benefits your company is offering to the consumer. For example, giving free delivery services, give a guarantee on the product and so on.

    Number 4 – Legal Information
    This is a page of legal information of course. Its also the most boring part in your ecommerce website. For example, terms and condition and privacy policy are important information that should be having at your website.

    Number 5 – Testimonials
    This is the last and important page on your ecommerce website. Having a testimonial page is basically showing some proof and evidence from those visitors that have already bought item from out website before. If your company really provides good and outstanding services towards the consumer, then they will leave a testimonial praising and flattering your company therefore it will brings up your company’s name and attract more buyers in the world.

  15.   mushi Says:

    The 6 important pages that we need in our ecommerce are -About us
    -Contact us
    -Site map
    -Why buy from us
    -Legal information
    -Testimonials

    About us- Its basically introducing ourselves and whats our purpose. We have to be open to the customer to gain their trust.

    Contact Us- If the customers goes ” Hmm Maybe this is the store for me” , They would like to know the phone number, email address, address where its located of the store and time where we take calls.

    Site map- SIte map its convinient for search engine. I

    Why buy from us- We have to give reason why customers should buy from us. SUch as free delivery, gurantees, and free returns. Clear and proper explanation are important for the vistitors.

    Legal information- Legal information are necessary information. Although its boring but it its important. Terms and conditon and private policy helps protect the site.

    Testimonials- Its to prove our delivery to the customer. We have testimonials to show the customers we are trustworthy and of great service. We want to know how customers feel about us?

    -The end-

  16.   yapwtf Says:

    the 2 main objectives of having ABOUT US page, I think should be why buy from us and legal information. For customer, they need the clearly information know more about the product and dont been cheat. All the customer will asking why? Why should I choose this product and how it work or how if benefit to us.

  17.   yapwtf Says:

    contact us – the way customer contact with the buyer.
    site map – I dont know what this does, but it looks like improtant for searching use.
    why buy from us – give the reason buy the product.
    legal information and testimonials – to make the customer believe

  18.   lmayasari Says:

    SIX IMPORTANT PAGE IN THE E-COMMERCE WEBSITE

    1. ABOUT US

    Who are you?
    What’s your story?

    2. CONTACT US

    In the CONTACT US they want to know your contact info
    Such as email address, telephone number and physical address

    And the time you can available to take a course

    3. SITE MAP

    A SITE MAP is good for search engines SITE MAP
    Can be your best friend is also happened in SEO
    Make sure the site in the right site

    4. WHY BUY FROM US

    WHY BUY FROM US page could help, this page have
    a benefit in every e-commerce site.

    5. LEGAL INFORMATION

    LEGAL INFORMATION just have two important point:\

    Term and Conditions

    Privacy Policy

    This thing just gives us protecting customer and agree with
    rules. This is example like online booking ticket.

    6. TESTIMONIALS

    Testimonials just like comment from customer. What they opinion for the service

  19.   darkbringer Says:

    there are 6 important pages for our e-commerce;

    1) “About us”
    – who are we
    -what is our story about our company

    this page is important to show to our customer background of our company and make the consumer will feel confident

    2) “contact us”
    page “contact us” contain
    – e-mails address
    – company phone number to contact
    – company address
    – opening time for our store

    if the customer think that our company goods i suit them so they try to get us so that customer can contact us.

    3) “site map”
    is site map can help the customer to get us more easy and site map also good for the search engines
    and its help to increase customer chance to get the pages from that search engines

    4) ” Why Buy From Us”
    show that customer how good is our company example our company provide some services like:
    – Free delivery
    – Free return
    – Guarantees for the goods been purchase
    – Price is matching the customer
    – Quality of our product

    5) “Legal Information”
    the legal info is important to have in our pages because it can show the company is officially. This legal info also help the company have a privacy policy protection.

    6) “Testimonials”
    testimonials show that our company is trusted, if the company don’t have testimonials i will make the customer not trust us.
    – It show the proof our deliver and services
    – and the testimonials also can share about the customers feel about our company.

    From: “DArkBringer”

  20.   tuckseng Says:

    That video show us 6 important pages should have in our pages are:

    (i) About Us, we have to show visitors who are me?,what’s your story?, what’s your company about? and be open to tell visitors that who you are.

    (ii) Contact Us, we have to put our telephone number, email address and tell shoppers what time we available.

    (iii) Site Map, we should have site map and serch engine to help visitors to search information that they need.

    (iv) Why Buy From Us, we have to explain why visitors should buy from us, because we have free delivery, free return and good quanlity of products.

    (v) Legal Information, we have to let visitors know that our website are safe to buy our product and make visitors do not worry about our products.

    (vi) Testimonials, we have to put testimonials because testimonials can proof our website that we did’t cheat visitor. We must let our visitor to trust us and gain trust to visitor.

  21.   laine Says:

    I think that i’m a bit late to post a comment bout the video clip here.
    Anyway i will start commment it now.
    By viewing the video and all the comments which posted by my dear classmates.
    I would probaby try to comment something more.

    from the 6 fundamendal that listed below :-
    About us
    -Contact us
    -Site map
    -Why buy from us
    -Legal information
    -Testimonials

    These are usually seen from most of the website over the world.
    Actually its come from some individual’s ideas of introducing their particular webby/products/services toe the people. But slowly it has become the basic and important 5 to 6 links for all the website.

    Base on my personal point of view, there are still a numbers of pages exist in a website. I would list my comment now.

    Most of the website who stand for B2C services, they will have LOGIN/REGISTER for personal accounts for most of the time. And this is a very important page or authorize function for the administrator and members.
    by just viewing some high views website, they are more focusing on the members accounts instead of just promote their services/ products.
    Examples, http://www.lelong.com , http://www.mol.com, http://www.maybank2u.com, http://www.nike.com and http://www.youtube.com

    These website are more focuses on members activation. They would make revenue from the links given there. Therefore, i think for most of the B2C website will have these important links like :
    a) Login/Register
    b) Members FAQ
    c) Report Us
    d) Language Select
    e) Forum

    I think these are the main pages will available in the website listed above. Members responds and comments on their services/products are much more appreciate from the administrator.

    * A good business can be found with a good advertising *
    * A perfect business can be found from a high members caring services *

  22.   veronicaooi22 Says:

    Well, there’s 6 important pages which we should include in our website that mentioned by the european guy in the video…

    1) About us
    - just to let customers know more informations regarding about our company’s product.

    2) Contact us
    - let customers know that they can contact us through our email address, telephone and our business hour.

    3) Site Map
    - to make my website to be easily found by using SEO.

    4) Why buy from us
    - our company provide good services to customers such as free delivery, free return, guarantees and price match. This is the way that company being responsibility to their own products and proof to customers that our products is unique n is made by ISO product.

    5) Legal Information
    - it is very important for a company to have a legal information that T+Cs and a privacy policy may helps to protect our product .

    6) Testimonials
    - it is a proof to the shopper and deliver and it’s very important for every company to knows about how do their customers feel about you so that you can verify your mistake and attract more and more customers to support your product.

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