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BCPD201 Tutorial 2ii and Tutorial 3

bcpd201_tutorial03.doc

bcpd201_tutorial02ii.doc

Dear All,

Since all of us are currently having a ‘major’ difficulties to access BB6, please refer to the following link to attempt your tutorial questions.

Ms Saleena

Video Response Week 06!

POST THIS INTO YOUR PERSONAL BLOG! 

1. Why can't cybercrimes or cybercriminals be stopped? Discuss the possible threats to identity theft. How do we prevent such attack? ( You may want to refer to the video above.)

Discussion Topic on E-Supply Chain – Zara’s Case study

zaracasestudyweek04.pdf

Download the above and READ it first. You need to refer to the a different case study with similar topic frm Chapter 7( pg332-333) – E-Commerce textbook.

Discuss the following ( in a discussion manner, please) BY REPLYING to this MESSAGE ( that simple means that YOU NEED TO PUT YOUR ANSWERS IN THIS COMMON BLOG). A one-line paragraph of answer are NOT advisable. Put your best idea forward. Choose to ATTEMPT ONE question and your peers may reply to your post IN HERE ( common blog) as well.

Questions Part A.

1. Why is the fashion industry so competitive?

2. Why do you think excellence in supply chain management may be an important ingredient in success in the fashion industry?

3. What were the underlying reasons for Zara’s success?

4. Success relied on having “five fingers touching the factory and five touching the customer”. What does this expression used by Zara means?

5. Discuss some of the risks you feel are evident in Zara’s approach to supply chain management?

Question for Part B ( POST the answer for THIS SECTION ON YOUR PERSONAL BLOG)

1. Choose ONE corporate portal and describe its nature of business AND different types of companies that collaborate with the chosen company portal earlier in the e-supply chain management system.

Lecture06MindMap

lecture06mindmap.jpg

Lecture 05 MindMap

lecture05mindmap.jpg

RFID roles in e-Supply Chain

Describe the process of supply chain described in the video above, when it comes to RFID.

( Do response by clicking REPLY or simply click on the TITLE above)

What the future holds for RFID?

Lecture Slides Topic 05

ecommtopic05.ppt

Tutorial Week 04

To be discussed during tutorial class next week. Comprises of 2 chapters( Chapter 4 and 7 respectively).

tutorial_week04.doc

Lecture Slides Topic 4

ecommtopic04.ppt

Lecture 04b Mindmap

lecture04bmindmap.jpg

Lecture 04a Mindmap

lecture04amindmap.jpg

The ToP 5 BloGGers of ecommerce202 edublogs

based on the active post, quality of message and responses to tutorials..here goes!

http://mushi.edublogs.org/

http://ahken.edublogs.org/

http://chenmeiyap.edublogs.org/

http://yapwtf.edublogs.org/

http://mjphon.edublogs.org/

the top 5 bloggers scored highest so far .. and for the rest….you still hv time to catch up.. dont just write ” Here goes nothing….”

Discussion on Chapter 4 Topic

There are about 11 topics here. Choose ONE to discuss it among your peers and POST it IN YOUR BLOG. ( The due date would be on Friday, 15th Feb 2008)

1. In business, we teach ethics, as a start, since advert is to do business, there must be a lesson on ethics as well. However, illegal products, in respect to ethics still are available on the Internet eventhough the reprecation is arrest. Discuss this.

2.Explain why online trust is more difficult to achieve than offline trust. Examine a market research web site ( example may vary from acnielsen.com or claritas.com) Discuss what might motivate a consumer to provide answers to market research questions.

3. Enter clairol.com to determine your best hair color. You can upload your own photo to the studio and see how different shades look on you. You can also try different hairstyles. It also is for men. How can these activities increase branding? How can they increase sales?

4.  Enter pewinternet.org and pewresearch.org. What research do they conduct that is relevant to B2C? To B2B? Discuss why B2C marketing and advertising methods may not fit B2B.

5. Relate banner swapping to a banner exchange. Choose 2 examples of web sites that in fact utilise banner swapping/banner exchange. Enter selfpromotion.com and find some interesting promotion ideas for the Web.

6. When you buy a banner ad, you actually lease space for a specific time period. In milliondollarhomepage.com, you buy space forever. Compare this and discuss.

7. Enter hotwired.com and espn.com. Identify all of the advertising methods used on each site. Can you find those that are targeted advertisements? What revenue sources can you find on the ESPN site? ( Try to find at least 6)

8. Discuss how Google generates ads for its customers. Discuss why banners are popular in Internet advertising.

9. What are demographics? Why is it important in determining market segmentation in the US?

10. Refer to Case 4.1 ( pg 172) and answer 3 questions  listed.

11. One of the ways to observe customer’s shopping pattern on the Internet is by TRANSACTION logs. What are those and what are the other methods applicable for this purpose?

………………………………………………………………………………………………………………..

CHIP COMPUTER MAGS FOR SALE!

EACH FOR ONLY RM5 WITH CD!

  

COPIES AVAILABLE FROM

NOVEMBER 2000 – SEPTEMBER 2003

REPLY HERE TO GET YOUR COPIES!

to all the Women’s Weekly /CLEO Magazine Collectors

ehem…that refers to Malaysian Edition, of course…

 

10

COPIES AVAILABLE FROM OCTOBER 2006 FOR BOTH WOMEN’S WEEKLY AND CLEO MAGSEACH FOR ONLY RM2!!!! PLACE YOUR ORDER BY replying to this post!

available while STOCKS lasts!

items on sale or auction to some…

dear all,

here are some links that are also available under the page blogroll… provided with some good online sales posted by your peers…its worthwhile to browse through as hw efforts hs been put into preparing it…the more comments you get from your post, the  better it is… as in the percentage you’ll get for ur assessment

for some others… im still waiting for your items to be available for sales/auction..

item on sale: HANDPHONE
http://mushi.edublogs.org/2008/02/01/selling-n80i/

item on sale: CALCULATOR
http://ahken.edublogs.org/2008/01/30/3rd-weeks-tutorial-exercise/

item on sale : VITAMINS
http://yapwtf.edublogs.org/category/vitamin/

item on sale :LORD OF SEARING FLAMES CARD
http://fallentangel.edublogs.org/2008/02/01/sacred-beast-uria-lord-of-searing-flames-card-on-sale/#comment-14

item on sale: GLOW IN THE DARK T-SHIRT
http://chenmeiyap.edublogs.org/2008/02/05/valentine-glow-in-the-dark-couple-tees-limited-edition/

item on sale : UNISEX SHAVER ( accordg to gayhottie,tsk..tsk,…)
http://gayhottie.edublogs.org/2008/02/02/its-auction-time/

item on sale: TOILET PAPER
http://mjphon.edublogs.org/2008/02/07/lets-get-bidding/

 

Lecture on Topic 5

Dear All,

Busy weeks are coming and kicking in again…

There will be LECTURE on FRIDAY, 15th Feb 2008 on TOPIC 5 – at 10.15am ( KT2).

The NEXT following week ( the week starting 18th Feb), we will discuss questions on TOPIC 4 and TOPIC 5 during your 2-hour tutorial class. Please attempt the questions before you attend your tutorial classes.

CASE STUDY QUIZ will be held during ONE -HOUR tutorial Class ( THURSDAY- for both group) during the lab session.

midterm annoucement

Dear All,

Mid term will cover from Chapter 1 to 4. With the weightings of 40% each for Chapter 2 & 3 and 10% weightings for Chapter 1 and 4 respectively.

You are to do some reading on Amazon.com and Wal-Mart.com.

Mid term Paper Structure:

Total Marks of 50 which leads to the 20% of final assessment. There will be 9 structured questions to be answered by referring to only ONE case study.

You are to ANSWER all questions on the paper ( in the spaces provided).

Good Luck.

Chapter 04 Answers

Chapter 04 – Consumer Behaviour, Market Research, and Advertisement

chapter_04answers.doc